Media & Press

Traveling Savage – Media & Press Kit

Traveling Savage is a highly-regarded travel Web site and blog featuring stories and travel advice focused on Scotland. The site receives 32,000+ page views/12,000+ unique visitors each month from 100+ countries and draws a dedicated following via social media channels. Readers are well-educated, worldly, nature-loving individuals often with a desire to explore their Scottish ancestry. Keith strives to cover the cultural, historical, and natural breadth of Scotland through narratives and recommendations carefully crafted with a wry sense of humor and poetic sensibility.

Topics on Traveling Savage include:

Why Work With a Savage?

In Traveling Savage’s eight years, it has been frequently ranked among the top 100 travel blogs by numerous online sources (here, others) and lauded for its focus on a single destination. Traveling Savage is a site overflowing with knowledge and boundless enthusiasm for Scotland created by an independent authority on Scottish travel and tourism. With exposure and advertising on Traveling Savage, it’s possible to reach a highly-targeted, destination-driven, and commercial demographic. Readers often use the site for trip planning and research, and they have been known to purchase services, visit recommended Web sites, and build and alter itineraries based on the recommendations published on Traveling Savage and via one-on-one consultation. There are many ways we can work together, including:

  • Press trips pertaining to the themes of Traveling Savage
  • Sponsorships targeted for specific events or travel purposes
  • Online advertising or other creative marketing initiatives
  • Social media promotions and trips
  • Contests, giveaways, and featured articles about select products & services

Sponsorships – Selected History

Keith regularly works with local Scottish tourism agencies, small and large businesses, and festival boards to promote events, services, and tourism goals. You can learn more about specific partnerships by viewing the links below.

  • Shetland Folk Festival

Press coverage of the 31st annual Shetland Folk Festival

View articles and additional information

  • MoraySpeyside Tourism

A week-long dive into MoraySpeyside’s tourism riches

View articles and additional information

  • Spirit of Speyside Whisky Festival

Press coverage of the 13th annual Spirit of Speyside Whisky Festival

View articles and additional information

  • Kentucky Bourbon Trail

Press trip around the distilleries on the Kentucky Bourbon Trail

View articles and additional information

  • North Coast 500

Independent travel around Scotland’s North Coast 500

View articles and additional information

Site Statistics and Demographics

Google Analytics statistics, November 1, 2016 – November 1, 2017

Audience Profile

  • Global Traffic: USA (52%), UK (16%), Canada (8%), Australia (4%), India, Russia, Singapore
  • Education: College and graduate-level degrees *via Alexa

Facebook Insights for Traveling Savage


  • Pagerank: 4
  • Domain Authority: 43

Social media statistics

Traveling Savage is active across all major social media networks, with sizable followings on Twitter, Facebook, and Google+ and growing fan bases on Instagram and Foursquare.

  • Twitter: 11.3k+ followers
  • Facebook: 3.9k+ fans
  • Instagram: 580+ followers

Selected features and accolades

About Keith

Keith’s frequent State of the Savage posts and About page tell the story of how Keith came to be the one of the pre-eminent Scotland-focused travel bloggers, but not succinctly so there’s this: After nearly eight years working as a technical and sales writer in corporate America’s medical health software field, Keith quit his job to track his passions across the globe. These days Keith writes about Scotland, whisky, and imaginary places from his home in Madison, Wisconsin in between trips abroad. He is hard at work on his debut novel set on a fictional island heavily inspired by Scotland.

Keith Savage, the Traveling Savage

Contact Keith

For additional information, questions, or proposals, contact Keith at or use the Contact page. You can also find me on Facebook, Twitter, and Instagram among other social media channels.

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