Spirit of Speyside Whisky Festival – Sponsorship Study
The Spirit of Speyside Whisky Festival’s marketing director organized my five-day trip among the various whisky-focused events, dinners, and celebrations that composed the festival. My purpose at the festival, beyond enjoying the whisky, was to utilize Traveling Savage and my various networks to call attention to one of Scotland’s largest and most prestigious whisky celebrations, primarily for an American audience. Specific keywords and hashtags were not provided. The festival compensated my entry to all events.
Articles from this trip were primarily published between September 11, 2012 and December 11, 2012.
- The Speyside Whisky Diaries
- Tapping Into the Spirit of Speyside Whisky Festival
- In the Valley of the Deer: Drinking in Glenfiddich’s Spirit
- Dinner, Distilled: Opening the Spirit of Speyside Whisky Festival at Macallan
- On the Smugglers’ Trail in the Glenlivet Hills
- A Whisky Master Class with the Glenlivet’s “Cunning Alchemists”
- The Revival of Glenglassaugh Distillery
- Lord of the Drams: Two Spirited Whisky Tastings
- Breabach Kick’s in Glenfiddich’s Warehouse No. 1
- Tasting Award-Winning Whiskies at Benromach
- Going Vertical with Mortlach
Audience Engagement & Sponsorship Legacy
In addition to three months of continuous coverage on Traveling Savage, I engaged my Facebook fans (currently 3,300+), Twitter followers (currently 10,900+), and other networks in real-time whenever possible during the trip to share photos, tips, and interesting tidbits not covered in my articles. I also posted Facebook notes recapping each day’s events during the five-day festival so readers could stay in tune with happenings real-time while the articles were scheduled for later publication.
In total, the articles stemming from the Spirit of Speyside Whisky Festival’s sponsorship garnered:
- 86 tweets on Twitter
- 367 likes on Facebook
- 25+ on Google+
As a result of my coverage of the 2012 Spirit of Speyside Whisky Festival, the festival’s board awarded me the title of International Ambassador of the Year in 2013.
One of the major benefits for companies working with blogs is that articles are persistent and always readily available to readers. Articles on Traveling Savage often rank highly for subject matter keywords when they are specified. Learn more about working with Traveling Savage in the Media & Press Kit.
Information in this sponsorship study is valid as of November 2015.