Shetland Folk Festival – Sponsorship Study
The Shetland Folk Festival draws thousands of revelers and much press each year as one of Scotland’s largest and most important folk festivals. I attended the 31st Shetland Folk Festival in early May 2011 under press credentials with the express purpose to cover the ins and outs of the festival, its musicians, and the experience as a whole; specific keywords and social media hashtags were not provided. Entrance to the festival’s events were provided by the Shetland Folk Festival.
Articles from this trip were posted between May 9, 2011 and May 18, 2011.
- Getting Folked Up in Shetland, Part 1
- Getting Folked Up in Shetland, Part 2
- Getting Folked Up in Shetland, Part 3
- How to Rock the Shetland Folk Festival
Audience Engagement & Sponsorship Legacy
I engaged my Facebook fans (currently 3,300+), Twitter followers (currently 10,900+), and other networks in real-time whenever possible during the trip to share photos, tips, and interesting tidbits not covered in my articles.
In total, the articles stemming from the Shetland Folk Festival’s sponsorship garnered:
- 71 tweets on Twitter
- 84 likes on Facebook
One of the major benefits for companies working with blogs is that articles are persistent and always readily available to readers. Articles on Traveling Savage often rank highly for subject matter keywords when they are specified. Learn more about working with Traveling Savage in the Media & Press Kit.
Information in this sponsorship study is valid as of November 2015.