MoraySpeyside Tourism – Sponsorship Study
A representative of Scotland’s MoraySpeyside tourism board organized my week-long stay in the region in early May 2011. MoraySpeyside Tourism’s high-level goal was to shine the light on this part of northern Scotland, which is typically known for its whisky, and to increase the visibility of this region’s outstanding tourism assets; specific keywords and hashtags were not provided. Activities, accommodation, and many meals were covered by MoraySpeyside Tourism.
- B&B Gold in the Hills of MoraySpeyside
- Picture This: Sky Aflame in Moray
- Looking at the Treetops
- Beyond Fish & Chips: A Foodie in Moray
- Picture This: Findhorn Bay Beckons
- Benromach: Rocking the Boat in Speyside
- 9 Ways to Fill Your Days in MoraySpeyside
- Living Like a Laird at Brodie Castle
- Lodged in the Woods
Audience Engagement & Sponsorship Legacy
In addition to nearly two months of continuous coverage on Traveling Savage, I engaged my Facebook fans (currently 3,300+), Twitter followers (currently 10,900+), and other networks in real-time whenever possible during the trip to share photos, tips, and interesting tidbits not covered in my articles.
In total, the articles stemming from MoraySpeyside Tourism’s sponsorship garnered:
- 178 tweets on Twitter
- 163 likes on Facebook
For this particular sponsorship, the article Benromach: Rocking the Boat in Speyside was republished in the Benromach whisky trade magazine at the request of Gordon & MacPhail, Benromach’s parent company.
One of the major benefits for companies working with blogs is that articles are persistent and always readily available to readers. Articles on Traveling Savage often rank highly for subject matter keywords when they are specified. Learn more about working with Traveling Savage in the Media & Press Kit.
Information in this sponsorship study is valid as of November 2015.