Kentucky Bourbon Trail – Sponsorship Study

The Kentucky Bourbon Trail

The director of the Kentucky Bourbon Trail organized an itinerary for my visit at the beginning of November 2012. In the three days I was in northern Kentucky, I visited six major distilleries with the express goal of studying the similarities and differences between Scotch whisky and Bourbon whiskey while at the same time promoting the Kentucky Bourbon Trail; specific keywords and social media hashtags were not provided. The Kentucky Bourbon Trail provided complimentary access to its members’ facilities and tours.

Published Articles

Articles from this trip were posted between June 24, 2013 and September 4, 2013.

Audience Engagement & Sponsorship Legacy

In addition to more than two months of continuous coverage on Traveling Savage, I engaged my Facebook fans, Twitter followers, and other networks in real-time whenever possible during the trip to share photos, tips, and interesting tidbits not covered in my articles.

In total, the articles stemming from the Kentucky Bourbon Trail’s sponsorship garnered:

  • 46 tweets on Twitter
  • 383 likes on Facebook

One of the major benefits for companies working with blogs is that articles are persistent and always readily available to readers. Articles on Traveling Savage often rank highly for subject matter keywords when they are specified. Learn more about working with Traveling Savage in the Media & Press Kit.

Information in this sponsorship study is valid as of November 2015.

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