Kentucky Bourbon Trail – Sponsorship Study
The director of the Kentucky Bourbon Trail organized an itinerary for my visit at the beginning of November 2012. In the three days I was in northern Kentucky, I visited six major distilleries with the express goal of studying the similarities and differences between Scotch whisky and Bourbon whiskey while at the same time promoting the Kentucky Bourbon Trail; specific keywords and social media hashtags were not provided. The Kentucky Bourbon Trail provided complimentary access to its members’ facilities and tours.
Articles from this trip were posted between June 24, 2013 and September 4, 2013.
- Traveling Savage on the Kentucky Bourbon Trail
- Every Last Drop: Planning a Trip to the Kentucky Bourbon Trail
- Chewing My Way Through the Jim Beam Distillery
- Making Their Mark on the Whiskey Industry
- Exploring Bourbon’s Natural Habitat at Woodford Reserve
- Off the Trail and on the Trace
- Willett: My Gateway to American Whiskey
- On a Hill in Whiskey Heaven
Audience Engagement & Sponsorship Legacy
In addition to more than two months of continuous coverage on Traveling Savage, I engaged my Facebook fans (currently 3,300+), Twitter followers (currently 10,900+), and other networks in real-time whenever possible during the trip to share photos, tips, and interesting tidbits not covered in my articles.
In total, the articles stemming from the Kentucky Bourbon Trail’s sponsorship garnered:
- 46 tweets on Twitter
- 383 likes on Facebook
- 16+ on Google+
One of the major benefits for companies working with blogs is that articles are persistent and always readily available to readers. Articles on Traveling Savage often rank highly for subject matter keywords when they are specified. Learn more about working with Traveling Savage in the Media & Press Kit.
Information in this sponsorship study is valid as of November 2015.